Nixon White House TapesTape 464 › Conversation 464-012

Nixon, Haldeman & Ziegler on Public Opinion Polls and Vietnam War

Tuesday, March 9, 1971 · 12:26 PM–1:30 PM ET · Oval Office

ParticipantsNixon, Richard M. (President); Haldeman, H. R. ("Bob"); Bull, Stephen B.; Woods, Rose Mary; Ziegler, Ronald L.; [Unknown person(s)]; White House operator; Kendall, William T.Conversation464-012 on Tape 464 (tape position 02:39:33–03:46:46)StartTuesday, March 9, 1971 at 12:26 PMEndTuesday, March 9, 1971 at 1:30 PMRecording deviceOval OfficeSourceNixon Library record for 464-012 ↗

President Nixon and H.R. Haldeman met with various staff members to analyze recent public opinion polls and strategize on ways to bolster the President’s credibility regarding his Vietnam War policy and foreign relations. The participants evaluated the public impact of events like the Laos operation and the President's recent press conferences, while also discussing the development of a more robust public relations effort involving key cabinet members and advisors. Additionally, the conversation addressed ongoing textile trade negotiations with Japan and administrative staffing concerns, including potential roles for Peter G. Peterson and Donald H. Rumsfeld.

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This conversation has not yet been cut into its own clip, so the player above contains the full tape segment shared with neighbouring conversations. It begins about 02:39:33 into the tape and ends around 03:46:46.

No transcript is available yet for this conversation. The recording may contain no audible speech, or it may not have been processed.

On March 9, 1971, President Richard M. Nixon, H. R. ("Bob") Haldeman, Stephen B. Bull, Rose Mary Woods, Ronald L. Ziegler, unknown person(s), White House operator, and William T. Kendall met in the Oval Office of the White House from 12:26 pm to 1:30 pm. The Oval Office taping system captured this recording, which is known as Conversation 464-012 of the White House Tapes.

Conversation No. 464-12

Date: March 9, 1971
Time: 12:26 pm - 1:30 pm
Location: Oval Office

The President met with H. R. (“Bob”) Haldeman

     President’s schedule
           -Henry A. Kissinger
                 -Time
     Polls
           -President’s credibility
                 -George H. Gallup poll
                      -Percentages
                      -Vietnam War
                 -White House-sponsored poll

An unknown person [Stephen B. Bull?] entered at an unknown time after 12:26 pm

     President’s schedule
          -Meeting with Kissinger
                -Time

The unknown person [Bull?] left at an unknown time before 12:36 pm

     Polls
             -President’s credibility
                   -Vietnam War
                        -White House-sponsored poll
                        -Gallup poll
                        -Louis Harris poll
                        -Compared with Lyndon B. Johnson
                              -A 1967 Gallup poll

     Vice President Spiro T. Agnew
          -Possible attendance at Congressional leaders meetings

     Japanese textile trade negotiations
          -Peter M. Flanigan’s role
                -Kissinger

                  -Japanese industry
                       -Wilbur D. Mills’ involvement

     Cabinet meetings
          -Leader
                -Cabinet secretary
                -Alexander P. Butterfield
                -John D. Ehrlichman
                -George P. Shultz
          -President’s role

     Polls
     White House staff
           -Public relations group
                -Frequency of meetings

     Polls
             -Chilton poll
             -Percentages
             -Date
                   -Effect of President’s press conference, televised conversation, State of the
                        Union
             -Gallup poll
             -Opinion Research Corporation [ORC] poll
                   -January figures compared with March figures
             -Gallup poll
             -1970 figures
             -Chilton poll

Rose Mary Woods entered at 12:36 pm

     Presidential gifts
          -Robert H. Abplanalp, Elmer B. Bobst, and Charles G. (“Bebe”) Rebozo
                -Pen set
                -Clock
                -White House glasses

Woods left at 12:38 pm

     Polls
             -Effect of State of the Union address
                  -Harris poll
                  -Gallup poll
                         -Possible effect of Laos operation (Lam Son)
             -January figures
             -John B. Connally’s view
             -Harris poll
                  -December, 1970
                  -Before and after State of the Union address
             -Gallup poll
             -ORC poll
             -Gallup poll
                  -Before President’s press conference
                  -Next polling
             -Questions
                  -Vietnam War
             -Gallup and Harris polls
                  -Approval ratings
                  -January and February figures
                         -Effect of Laos operation (Lam Son)
                         -Gallup poll

Bull entered at an unknown time after 12:38 pm

     President’s schedule
          -Kissinger meeting
                -Time

Bull left at an unknown time before 1:05 pm

     Polls
             -Gallup poll
                  -January

     Kissinger’s schedule
          -Meeting at State Department
                -Postponement

     Peter G. Peterson
           -Knowledge of textiles
           -Foreign trade

     Polls
             -Gallup poll
                  -Vietnam
                  -January

Ronald L. Ziegler entered at an unknown time after 12:38 pm

     A letter from the President

Ziegler left at an unknown time before 1:05 pm

[Haldeman talked with an unknown person at an unknown time between 12:38 pm and 1:05 pm]

[Conversation No. 464-12A ]

     Delivery of poll information

[End of telephone conversation]

     Polls
             -A question regarding shortening the war
                  -Harris and Gallup polls compared with ORC poll
                  -Sample
             -Timing
                  -President’s press conference
             -Cambodian operation
                  -Compared with Laotian operation (Lam Son)
                         -Approval ratings
             -Results
                  -Compared with Cambodian operation
             -Effect of events
                  -Press conference
                  -President’s foreign policy report
                  -State of the Union address
                  -President’s televised conversation
                  -President’s Cambodia announcement

An unknown man entered at an unknown time after 12:38 pm

     Poll information

The unknown man left at an unknown time before 1:30 pm

Polls
        -Changes
        -President’s credibility
        -Media credibility
              -Commentators, press
        -Congressional credibility
        -President’s credibility
              -Laos operation (Lam Son)
        -Television networks’ credibility
        -A question on withdrawal from Vietnam
              -Wording
        -Question on credibility of press
        -Vietnam War

White House staff
     -Public relations group
          -Laos operation (Lam Son)
                 -Effort regarding President’s credibility and effort
     -Raymond K. Price, Jr.’s office
          -A suggestion by Connally

Presidency
     -Price’s view
           -Traits
     -Dwight D. Eisenhower
     -Connally’s view
           -Public perception of President
           -President
           -President’s public appearances
                 -Des Moines
                 -Campaign behavior compared with presidential behavior
                 -President’s view
                 -Press coverage

President’s schedule
     -Meetings with Congressmen and young Senators
           -Public relations
                 -Surrogate speakers
           -Breakfasts
                 -A scheduled breakfast
                       -Michael J. (“Mike”) Mansfield

[The President talked with the White House operator at an unknown time between 12:38 pm and
1:05 pm]

[Conversation No. 464-12B]

     Call to Peter H. B. Frelinghuysen

[End of telephone conversation]

     Campaigning
           -Connally
           -Scheduling
           -1970
                 -President’s activity
           -President’s actions
                 -Prospects for 1972
                 -Current
                       -Motorcade
                       -Crowd shots
[The President talked with the White House operator at an unknown time between 12:38 pm and
1:05 pm]

[Conversation No. 464-12C]

     President’s call to Frelinghuysen

[End of telephone conversation]

[The President talked with the White House operator at an unknown time between 12:38 pm and
1:05 pm]

[Conversation No. 464-12D]

     Call to Frelinghuysen’s secretary

[End of telephone conversation]

     Frelinghuysen’s support for the President
           -President’s appreciation
           -William P. Rogers
           -W[illiam] Stuart Symington’s comments
     Polls

             -Trends regarding President’s Vietnam policy
                  -Influential events

[The President talked with William T. Kendall between 1:05 pm and 1:06 pm]

[Conversation No. 464-12E]

     Frelinghuysen’s statements
           -Congressional Record
           -President’s appreciation for support

     Mills

[End of telephone conversation]

     Kendall’s statements to President

     Polls
             -Trends regarding President’s Vietnam policy
                  -Influential events
                        -Approval ratings
             -Gallup poll
             -White House-sponsored poll

     Press credibility
           -Possible White House action
                -Need for public relations efforts
                -Patrick J. Buchanan
                -Ehrlichman
                -Kissinger
                -Connally
                -Buchanan
                -Price
                -William L. Safire
                -Buchanan
                -Leak of plan

     Vietnam
          -Possible White House public relations effort
          -Laos operation (Lam Son)
               -Kissinger’s view
               -General Alexander M. Haig, Jr.

                -Tchepone
                      -Approval ratings
                -Melvin R. Laird’s view
          -Chou En-lai
                -Hanoi trip
          -Negotiations in Paris
                -Kissinger’s view
                      -Effect of Lam Son
                -Possible Kissinger trip to Paris
                      -Secrecy
                            -President’s view
                -Military action
                -North Vietnam
          -Possible White House public relations effort
                -President’s leadership
          -Laos operation
                -Public comments
                -Kissinger and Haig
                -US accomplishments
          -Military action
          -Rogers
          -Kissinger

     Middle East
         -Forthcoming meeting

     White House staff meeting
          -Connally
          -Kissinger
          -Ehrlichman
          -Kissinger
          -Connally
          -Kissinger

An unknown man [Bull?] entered at an unknown time after 1:06 pm

     Call to Harry S. Dent
           -Possible telephone call

The unknown man [Bull?] left at an unknown time before 1:30 pm

     Public relations efforts

          -Haldeman’s memorandum
          -President’s leadership
                -Kissinger, Ehrlichman, Shultz, Connally
          -President’s view
                -Johnson
          -Meetings with the President
          -Need for more effort
          -Recognition of needs
                -Safire’s request of President
          -Connally’s meeting with Haldeman
                -Comments on President

Bull entered at an unknown time after 1:06 pm

     Dent’s schedule

Bull left at an unknown time before 1:30 pm

     Public relations
          -Connally
                 -Comments on President
                 -White House staff and Cabinet officers

     Textile trade negotiations with Japan
          -President’s meeting with Peterson
                 -Proposed action
                       -Mills
                       -Connally
                 -Mills’ dealings with Japanese
                 -Peterson’s actions
                 -Mills
                 -Peterson
                 -Peterson and Shultz’s position
                       -Compared with Mills
                       -Dent’s position
                 -Maurice H. Stans’ position
                 -Follow-up meeting between Peterson and Haldeman
          -A proposed letter from the President to Connally
                 -Effects
                 -Alternatives
                 -Peterson
          -Kissinger

             -Peterson
                   -Shultz
                   -Rogers
                   -Stans
             -Donald H. Rumsfeld
                   -Possible job as Special Trade Representative
                        -Loyalty to the President
                        -Role
             -Possible meeting between President and Mills
                   -Bryce N. Harlow and Clark MacGregor
             -Harlow’s role
                   -Mills

     Polls
             -Changes
             -Effect of President’s press conference
             -Effect of stock market
                  -Increases

     Vietnam, Laos
          -Haig
          -Prospects
          -Public statements

     [Unintelligible]

The President and Haldeman left at 1:30 pm
  • 464-006 10:36 AM · 16 sec — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 10:36 am and 10:40 am.
  • 464-007 10:40 AM · 46 min — President Richard M. Nixon, John L. ("Jack") Swigert, Jr., William R. Pogue, Jack R. Lousma, William A. Anders, Donald H. Rumsfeld, Jeb Stuart Magruder, and White House photographer met in the Oval Office of the White House from 10:40 am to 11:28 am.
  • 464-008 11:30 AM · 8 min — President Richard M. Nixon, H. R. ("Bob") Haldeman, and Alexander P. Butterfield met in the Oval Office of the White House from 11:30 am to 11:39 am.
  • 464-009 11:39 AM · 23 min — President Richard M. Nixon, George P. Shultz, Henry A. Kissinger, Peter M. Flanigan, Peter G. Peterson, and the White House operator met in the Oval Office of the White House from 11:39 am to 12:03 pm.
  • 464-010 12:03 PM · 21 min — President Richard M. Nixon, Fred Fassen, Foster J. Pratt, Arthur Schuettner, Raymond Ast, Emily T. Barhydt, Louis Blueth, Charles C. Fichtner, George E. Gilbert, Robert C. Gillingham, H. Benjamin Hendler, Florence Krieger, Leslie O. Long, A. O. Mathias, William J. Powell, Willie C. Ray, Jayne B. Spain, J. Cecil Sandberg, H. A. Tiller, Lola Tilly, Jennie S. Wilmot, Emma Woodward, Bernard E. Nash, Dorothy Crippen, Cyril Brickfield, Lloyd Wright, Charles Thomas, Bernard S. Van Rensselaer, John B. Martin, George T. Bell, Robert H. Finch, and White House photographer met in the Oval Office of the White House from 12:03 pm to 12:23 pm.
  • 464-011 12:23 PM · 1 min — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 12:23 pm and 12:26 pm.
  • 464-013 1:30 PM · 3 min — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 1:30 pm and 2:34 pm.
  • 464-014 1:30 PM · 1 min — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 1:30 pm and 2:34 pm.

Conversation 464-012, March 9, 1971. White House Tapes, Richard Nixon Presidential Library and Museum, National Archives. Audio and AI transcript via Easy Nixon, https://www.easynixon.org/tapes/464-012 (accessed September 20, 2026).