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Conversation: 788-012

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Start Date: 29-Sep-1972 3:32 PM

End Date: 29-Sep-1972 3:58 PM

Participants:

Nixon, Richard M. (President)SerVass, BeurtSerVass, CoryWhite House photographer

Recording Device: Oval Office

788-012.mp3

NARA Description:

On September 29, 1972, President Richard M. Nixon, Beurt SerVass, Cory SerVass, and White House photographer met in the Oval Office of the White House from 3:32 pm to 3:58 pm. The Oval Office taping system captured this recording, which is known as Conversation 788-012 of the White House Tapes.

Nixon Library Finding Aid:

Conversation No. 788-12

Date: September 29, 1972
Time: 3:32 pm and 3:58 pm
Location: Oval Office

The President met with Beurt and Cory SerVaas.

[The White House photographer was present at the beginning of the meeting.]

             Introductions

             Presentation of Saturday Evening Post to the President
                 -Articles by Presidents
                      -Franklin D. Roosevelt's article on Vice Presidents
                      -[John] Calvin Coolidge
                      -Oliver F. (“Ollie”) Atkins's photographs


*****************************************************************

BEGIN WITHDRAWN ITEM NO. 1
[Personal returnable]
[Duration: 1m 25s     ]


END WITHDRAWN ITEM NO. 1

*****************************************************************


             Saturday Evening Post
                 -Indianapolis
                 -Curtiss Publishing
                     -Offices
                                            27
                   NIXON PRESIDENTIAL MATERIALS STAFF

                                    Tape Subject Log
                                      (rev. Nov-03)

          Steel business owned by SerVaas
              -Steel plants
                   -Jennings County
                        -The President's previous visit
              -Forging plants
                   -Automobile parts
              -Hospital building
              -North Vernon, Indiana
                   -Richmond, Indiana
                   -Columbus, Indiana


*****************************************************************

BEGIN WITHDRAWN ITEM NO. 2
[Personal returnable]
[Duration: 4m 7s      ]


END WITHDRAWN ITEM NO. 2
*****************************************************************


          Plans for speech for the President on unemployment
              -Beurt SerVass's previous position as speechwriter
                   -American Legion
                        -National Commanders
                             -Foreign affairs
              -Unemployment problem
                   -Policy speech
                        -Utilization of draft boards
                             -Classification
                             -Handicap status
                             -Less than minimum wages
                   -Patrick J. Buchanan
                   -John D. Ehrlichman
                        -Domestic Council
                   -Draft of speech
                   -Sickle cell anemia
                   -Cerebral palsy
                   -Mental capabilities
                   -Cory SerVass's previous position
                                28
        NIXON PRESIDENTIAL MATERIALS STAFF

                        Tape Subject Log
                          (rev. Nov-03)

             -Physician
             -Work with handicapped
                  -Industry
                       -Sickle cell anemia
                       -Cerebral palsy
                       -Epilepsy
        -Labor Department
    -The President's previous speech
        -Reorganization of Cabinet
    -Importance of employment
        -Need for union support
    -Sickle cell anemia
        -Blacks
    -Classification of hardcore unemployed
        -Identification of handicapped
        -Draft board
    -Humanitarian appeal
    -Welfare opposition
        -Handicapped
             -Desire to work

Saturday Evening Post
    -Plans
        -Look magazine
        -Bimonthly issue
        -Circulation
             -Holiday magazine
    -Previous problems
        -Losses
    -Founder
        -Benjamin Franklin
             -Suspensions of circulation
    -Subscription costs compared to newsstand costs
        -Postage rates
    -Madison Avenue advertising agencies
        -Support
        -Political orientation
        -Kenneth Wilson
             -Holiday Inn
             -J. Walter Thompson Company
        -E.I. Lilly Company
             -Gene Beasly
                                               29
                   NIXON PRESIDENTIAL MATERIALS STAFF

                                    Tape Subject Log
                                      (rev. Nov-03)

                        -Unknown advertising agency
                            -Saturday Evening Post advertising
                            -Recommended advertising policy
              -Meeting with H.R. Haldeman
                   -J. Walter Thompson Company
              -J. Walter Thompson Company
                   -Wilson
                        -Holiday Inn
                            -William F. (“Billy”) Graham
                   -Kodak
              -Media buyers
              -Washington Star editorial
                   -Jack Anderson
                        -Lewis F. Powell, Jr.
                   -Press bias
              -Advertising agencies' effect on television
              -National Review
              -General Motors advertising in Saturday Evening Post
              -Saturday Evening Post exposure of the President's policy
                   -Compared to Reader’s Digest and news magazines

          Haldeman's schedule

          Ehrlichman's schedule

          Presentation of Presidential gifts
              -Cuff links
              -Pin
              -Golf balls


*****************************************************************

BEGIN WITHDRAWN ITEM NO. 3
[Personal returnable]
[Duration: 30s        ]


END WITHDRAWN ITEM NO. 3

*****************************************************************
                                               30
                      NIXON PRESIDENTIAL MATERIALS STAFF

                                      Tape Subject Log
                                        (rev. Nov-03)


Beurt and Cory SerVaas left at 3:58 pm.