President Nixon and Press Secretary Ronald Ziegler discuss the administration's public relations strategy regarding Vietnam peace negotiations and George McGovern's accusations of deception. Nixon emphasizes the need for Secretary of State William Rogers and Secretary of Defense Melvin Laird to aggressively rebut McGovern's claims, while maintaining a firm posture against being rushed into an unsound agreement. They also evaluate the efficacy of the President's recent media coverage, concluding that television remains a more effective medium for their messaging than the press.
On November 4, 1972, President Richard M. Nixon and Ronald L. Ziegler talked on the telephone from 8:40 am to 8:45 am. The White House Telephone taping system captured this recording, which is known as Conversation 033-004 of the White House Tapes.
Nixon Library Finding AidConversation No. 33-4 Date: November 4, 1972 Time: 8:40 am-8:45 am Location: White House Telephone The President talked with Ronald L. Ziegler. [See Conversation No. 389-2] Henry A. Kissinger -9- NIXON PRESIDENTIAL LIBRARY Tape Subject Log (rev. June-07) Conversation No. 33-4 (cont’d) Ziegler’s location 1972 election -Vietnam War -George S. McGovern's charges -Deception -Nguyen Van Thieu's delays -The President’s position -Kissinger's rebuttal -Washington Post quotation -Foreign students -Confidence -Rebuttal -William P. Rogers -Melvin R. Laird -Necessity -The President's foreign policy speech -Patience -Begging for peace -Hanoi propaganda -Cease-fire provisions -Enforcement -Elections -Kissinger's responses -Restraint -The President's trip -President's posture -November 3, 1972 -Press and media coverage -New York Times, Washington Post -Television -Vietnam -Wires, radio -Press coverage -Robert B. Semple, Jr. -View of crowds -New job [at New York Times] -Chicago - 10 - NIXON PRESIDENTIAL LIBRARY Tape Subject Log (rev. June-07) Conversation No. 33-4 (cont’d) -Adequacy
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