Nixon White House Tapes — Conversation 214-005
Date: Saturday, September 30, 1972 at 2:51 PM
Participants: Nixon, Richard M. (President); Colson, Charles W.
Recording device: Camp David Hard Wire
Source: https://www.easynixon.org/tapes/214-005
National Archives Catalog: https://catalog.archives.gov/id/651228588 (NAID 651228588)

This transcript was made by an AI model listening to the recording (google/gemini-3.8-flash) and has not been reviewed for accuracy. Speaker names are the model's inference. Verify against the audio before citing.

[0:00] NIXON: Yeah. Yeah.
[0:04] COLSON: Bob--
[0:05] NIXON: Sure. Sure. Yeah, that's right. Yeah.
[0:12] COLSON: All right, fine.
[0:15] NIXON: You must must remember that. Remember to keep running that thing. Skip a week and then run it again. Or maybe not skip a week.
[0:33] COLSON: [unintelligible] certainly [unintelligible] The mean, let's remember, never have them on a Republican, actually the AF of L-CIO [unintelligible] never be. Hubert Humphrey's next would be much better after this.
[0:47] NIXON: How about that? That that's a good billboard.
[0:52] COLSON: I passed this on to Holden, and uh and uh because uh of course, you keep it on the air.
[1:04] NIXON: You don't want to run an ad till you get tired of it, but I think you could run it this week, and skip, then run it again next week, you know.
[1:12] NIXON: Yeah. Well, but uh but if you run it up in a heavier area, I, I, for example, would like to see it run much more heavily in California. I think it really ought to saturate it out there. You might mention that to Bob, because that's that's a critical state and uh that area is where this thing means a lot.
[1:32] COLSON: All our people are party activists.
[1:36] NIXON: Funny, fine.
[1:38] NIXON: Good, good. And also, it's very important what we said about those ads, and I think if you can catch Bob, I think we ought to perhaps uh buy more in California. Give that, give that a hell of a saturation on that dance ad even next week. See if we can't push that in there.
[1:58] COLSON: I think his party's still at rest. Wait. Right, right, right.