{"conversationCode":"280-025","tapeNumber":280,"conversationNumber":25,"identifier":"37-wht-conversation-280-025","startDateTime":"1971-09-23T20:09:00.000Z","endDateTime":"1971-09-23T20:13:00.000Z","startDate":"23-Sep-1971","startTime":"4:09 PM","endDate":"23-Sep-1971","endTime":"4:13 PM","dateCertainty":"certain","timeCertainty":"certain","participants":"Nixon, Richard M. (President); Haldeman, H. R. (\"Bob\");","description":"On September 23, 1971, President Richard M. Nixon and H. R. (\"Bob\") Haldeman met in the President's office in the Old Executive Office Building from 4:09 pm to 4:13 pm. The Old Executive Office Building taping system captured this recording, which is known as Conversation 280-025 of the White House Tapes.","locationCode":"EOB","recordingDevice":"Old Executive Office Building","latitudeEstimated":38.897567,"longitudeEstimated":-77.039147,"chronCode":2,"chronRelease":"Second Chronological Release","chronReleaseDate":"26-Oct-2000","aogpRelease":null,"aogpSegment":null,"lastModified":"2015-07-27T17:04:10.235Z","findingAid":"Conversation No. 280-25\n\nDate: September 23, 1971\nTime: 4:09 pm - 4:13 pm\nLocation: Executive Office Building\n\nH. R. (“Bob”) Haldeman talked with the President.\n\n[See Conversation No. 9-142]","filename":["280-025.mp3"],"tapeStart":"02:52:01","tapeEnd":"03:00:21","participantsList":["Nixon, Richard M. (President)","Haldeman, H. R. (\"Bob\")"],"prevCode":"280-024","nextCode":"280-026","transcript":[{"start":0.73,"end":0.83,"text":"Yeah."},{"start":0.85,"end":0.93,"text":"Yeah."},{"start":0.95,"end":1.03,"text":"Yeah."},{"start":1.05,"end":1.13,"text":"Yeah."},{"start":1.91,"end":8.34,"text":"Well, I was just looking at this, and because it's so late, don't be sure to knock on your door."},{"start":8.36,"end":10.26,"text":"I can't get in after 2 o'clock in the morning."},{"start":10.44,"end":10.86,"text":"You shouldn't."},{"start":10.98,"end":15.3,"text":"Of course you shouldn't go in there."},{"start":15.32,"end":22.62,"text":"You don't have anybody working on it?"},{"start":22.64,"end":22.79,"text":"Yeah."},{"start":22.84,"end":26.01,"text":"You don't have to go in there."},{"start":26.03,"end":26.33,"text":"Okay."},{"start":29.46,"end":34.18,"text":"It's something we can do even if we want to do a plan sometimes."},{"start":34.26,"end":43.51,"text":"It's a very, well, it's also doubtful as to whether it's a good idea at any time."},{"start":43.55,"end":45.35,"text":"I mean, it may not be."},{"start":45.41,"end":51.46,"text":"Maybe if you've got that much money to buy something, you might go out and down the line and say,"},{"start":54.59,"end":71.42,"text":"It's not a bad idea if you're running for sheriff or a congressman or a governor, but you know."},{"start":71.48,"end":71.86,"text":"Thousand words."},{"start":74.8,"end":80.56,"text":"Yeah, yeah, yeah."},{"start":80.76,"end":94.7,"text":"Yeah, I suppose, and put it all over."},{"start":94.78,"end":102.25,"text":"Of course, I mean, the stuff won't last too long."},{"start":104.72,"end":109.46,"text":"I really feel like we've got to get some stuff ready for them."},{"start":109.48,"end":120.23,"text":"I think everybody should take the chance and go after more than a few good words."},{"start":120.97,"end":123.01,"text":"And they tend to do the boiling down."},{"start":123.03,"end":126.65,"text":"200 birds is actually a hell of a long answer."},{"start":126.67,"end":148.47,"text":"It's a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute and a half to a minute"},{"start":149.48,"end":156.84,"text":"I spoke one of the ridges in the mountain hills in the long entryway."},{"start":156.86,"end":161.34,"text":"And most of them give the home."},{"start":161.38,"end":165.44,"text":"And I spoke on shelves in the middle and all the rest."},{"start":165.48,"end":169.22,"text":"They want to be sure to cover everything."},{"start":169.24,"end":169.92,"text":"Sure, sure. ."},{"start":184.41,"end":184.7,"text":"Thank you."}],"aiSummary":{"text":"President Nixon and H.R. Haldeman discuss the strategic implementation of a media or public relations campaign, focusing on the brevity and impact of political messaging. They debate the utility of purchasing advertising space and the necessity of refining the President's public statements for media consumption. The conversation concludes with a consensus on the importance of distilling complex policy points into concise, effective soundbites for public delivery.","topics":["Public Relations","Media Strategy","Political Communication","Advertising","Message Management"],"generatedAt":"2026-04-06T13:09:02.870Z"},"topicSlugs":["public-relations","media-strategy","political-communication","advertising","message-management"],"audioDurationSec":185,"audioFiles":[{"file":"280-025.mp3","bytes":7407073,"durationSec":185.05,"bitrate":320220,"missing":false}],"audioIsShared":false,"audioProbedAt":"2026-09-18T02:19:38.614Z","audio":["https://nixon.nyc3.digitaloceanspaces.com/audio/280-025.mp3"],"url":"https://www.easynixon.org/tapes/280-025","nixonLibraryUrl":"https://www.nixonlibrary.gov/white-house-tapes/280/conversation-280-025","catalogNaId":417184543,"catalogUrl":"https://catalog.archives.gov/id/417184543","license":"Public domain (U.S. Government work). AI-generated fields (transcript, aiSummary) are provided as-is without warranty."}