Nixon White House Tapes ›Tape 781 › Conversation 781-006
Nixon, Haldeman & Rogers on 1972 Presidential Campaign and Political Strategy
Monday, September 18, 1972 · 10:21 AM–11:18 AM ET · Oval Office ·22 min
AI Summary
President Nixon and H.R. Haldeman discussed political messaging and campaign strategy for the 1972 election, focusing on how to appeal to suburban voters and the Italian-American community by emphasizing values like hard work, family, and religion. They also reviewed agricultural messaging, with Nixon instructing Haldeman to have Earl Butz aggressively defend the administration's grain deals and attack George McGovern's policies. Finally, the President directed a shift in campaign optics, specifically requesting a reduction in public appearances with Black individuals to better align with the administration's political base.
- 1972 Presidential Campaign
- Political Strategy
- Agricultural Policy
- Suburban Voters
- Public Relations
- Grain Exports
Audio
Transcript (AI-generated)
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NARA Description
On September 18, 1972, President Richard M. Nixon, H. R. ("Bob") Haldeman, unknown person(s), White House operator, William P. Rogers, and Stephen B. Bull met in the Oval Office of the White House from 10:21 am to 11:18 am. The Oval Office taping system captured this recording, which is known as Conversation 781-006 of the White House Tapes.
Nixon Library Finding Aid
Conversation No. 781-6
(rev. Oct-06)
Date: September 18, 1972
Time: 10:21 am - 11:18 am
Location: Oval Office
The President met with H.R. Haldeman.
Benjamin Disraeli
-Disraeli
-Career
-William Gladstone
-Speech
-Social reforms
-Liberals
-Interest of British people
Social reform
-Daniel P. (“Pat”) Moynihan
-John D. Ehrlichman
-George P. Shultz
-John B. Connally
-Action
-Disraeli
-Robert Peel
-1830’s
-Property
-Popular reaction
-Samuel Lubell
-Individualism
The President's visit to Villa Rosa rest home, September 17, 1972
-The President's conversation with unknown Italian-American man
-Welfare
-The President's speech
-Italian people
-Work ethic
-Haldeman’s view
-Family
-John A. Volpe
-Lawrence J. Hogan
-Volpe
(rev. Oct-06)
-Scali
-Purpose
-Charge of hiding in White House
-[William W. Gullet] unknown candidate
-John A. Scali
*****************************************************************
BEGIN WITHDRAWN ITEM NO. 1
[Personal returnable]
[Duration: 34s ]
END WITHDRAWN ITEM NO. 1
*****************************************************************
-The President’s view
-Press coverage
-George S. McGovern
-Italian-Americans
-Marine Band
-Visit by the President
-Italian-Americans
-Sacrifices
-The President’s view
-Volpe
-Religious orientation
-Family
Public relations
-Ethnicity
-Suburbia
-The President’s view
-San Marino
-Chicago
-Donald H. Rumsfeld
-Background of people living in suburbs
-The President’s view
-Robert H. Finch, Rumsfeld
(rev. Oct-06)
-California
-Types of high schools
-San Marino
-Compared to El Monte, Pico Rivera
-The President’s campaigning
*****************************************************************
BEGIN WITHDRAWN ITEM NO. 3
[Personal returnable]
[Duration: 13m 42s ]
END WITHDRAWN ITEM NO. 3
*****************************************************************
An unknown person entered at an unknown time after 10:21 am.
Telephone call to Haldeman from William P. Rogers
-The President's schedule
-Thai ambassador
Haldeman talked with the White House operator at an unknown time between 10:21 and 11:16
am.
[Conversation No. 781-6A]
Request for a call to William P. Rogers
The unknown person left at an unknown time before 11:16 am.
Haldeman talked with Rogers at an unknown time between 10:21 am and 11:16 am.
Telephone call
-[Mrs. Nivasabute]
Haldeman conferred with the President at an unknown time.
(rev. Oct-06)
Rogers’s advice
[End of conferral]
Capt. Surayute Nivasabute
-Spelling
-Telephone number
Haldeman conferred with the President at an unknown time.
The President's schedule
[End of conferral]
The President's schedule
-Telephone call to Surayute Nivasabute
-Timing
-News story
[End of telephone conversation]
The President's schedule
-[Stefan Olszowski]
-Mrs. Nivasabute
-Surayute Nivasabute
-Hospital call
-Air attache Thai Embassy
-Olszowski
-Luncheon
-September 19, 1972 meeting
-Rogers
-Women surrogates
-Presentation of pins
*****************************************************************
BEGIN WITHDRAWN ITEM NO. 4
[Personal returnable]
[Duration: 17m 11s ]
(rev. Oct-06)
END WITHDRAWN ITEM NO. 4
*****************************************************************
Agricutlure Issue
-Earl L. Butz's response
-McGovern's farm policy
-Food prices
-Grain prices
-Corruption charges
-Watergate
-Grain sales to the People’s Republic of China [PRC]
-Grain prices
-Farm belt
-Butz’s speech on administration policies
-US-Soviet Union grain deal
-PRC
-Grain sales
-Japan
-Effect of peace initiatives on trade
-Prices
-Surpluses
-Butz and McGovern
-Jack Benny and Fred Allen analogy
-Herbert G. Klein
-“Crutch” charge
-McGovern
-Edward M. Kennedy
-Butz
*****************************************************************
BEGIN WITHDRAWN ITEM NO. 5
[Personal returnable]
[Duration: 1m 21s ]
END WITHDRAWN ITEM NO. 5
(rev. Oct-06)
*****************************************************************
Issues
-John D. Ehrlichman’s role
-Domestic council
-Amnesty
-Marijuana
-Abortion
-Direct mail
-Catholics
-Busing
-Welfare
-Blacks as potential voters
-Photographs
-William F. (“Billy”) Graham's views
-Businessmen
-Strategy
-Staff reaction
-Voting percentages
*****************************************************************
BEGIN WITHDRAWN ITEM NO. 6
[Personal returnable]
[Duration: 2m 10s ]
END WITHDRAWN ITEM NO. 6
*****************************************************************
The President's schedule
-Miss America [Terry Ann Meeuwsen]
-Support for the President
-Tour
-Rose Garden
(rev. Oct-06)
1972 campaign
-The President’s memorandum to Haldeman
-Ehrlichman
-The President's and Haldeman's meeting with John W. Dean, III
-Cabinet and sub-Cabinet
-Personnel
Steve Bull entered at an unknown time after 10:21 am.
Ronald L. Ziegler's schedule
The President left at an unknown time before 11:16 am.
The President's schedule
-Photographs
Bull and Haldeman left at 11:16 am.Also recorded on September 18, 1972
- 781-003 9:35 AM · 13 sec — President Richard M. Nixon and Ronald L. Ziegler met in the Oval Office of the White House from 9:35 am to 9:36 am.
- 781-004 9:36 AM · 42 sec — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 9:36 am and 10:16 am.
- 781-005 10:16 AM · 1 min — President Richard M. Nixon and H. R. ("Bob") Haldeman met in the Oval Office of the White House from 10:16 am to 10:18 am.
- 781-033 11:17 AM · 2 min — President Richard M. Nixon, Ronald L. Ziegler, and Stephen B. Bull met in the Oval Office of the White House from 11:17 am to 11:18 am.
- 781-007 11:18 AM · 8 min — President Richard M. Nixon, Ronald L. Ziegler, Terry Ann Meeuwsen, Beverly Meeuwsen, Laurie Lee Schaefer, Dorothy Schwager, and Henry C. Cashen, II met in the Oval Office of the White House from 11:18 am to 11:33 am.
- 781-008 11:33 AM · 22 sec — United States Secret Service agents met in the Oval Office of the White House at an unknown time between 11:33 am and 11:36 am.
- 781-009 11:37 AM · 28 sec — President Richard M. Nixon and Ronald L. Ziegler met in the Oval Office of the White House at 11:37 am.
- 781-010 11:37 AM · 6 min — President Richard M. Nixon, Jack O. Hicks, John J. Keller, William F. Rhatican, and the White House operator met in the Oval Office of the White House from 11:37 am to 11:44 am.
Cite this conversation
Conversation 781-006, September 18, 1972. White House Tapes, Richard Nixon Presidential Library and Museum, National Archives. Audio and AI transcript via Easy Nixon, https://www.easynixon.org/tapes/781-006 (accessed September 18, 2026).