Nixon White House Tapes › Tape 807 › Conversation 807-006

Nixon & Ziegler on 1972 presidential campaign and Yellow journalism

Thursday, October 26, 1972 · 9:21 AM–9:22 AM ET · Oval Office · 1 min

ParticipantsNixon, Richard M. (President); Ziegler, Ronald L.Conversation807-006 on Tape 807StartThursday, October 26, 1972 at 9:21 AMEndThursday, October 26, 1972 at 9:22 AMRecording deviceOval OfficeSourceNixon Library record for 807-006 ↗

President Nixon and Press Secretary Ronald L. Ziegler discuss the necessity of utilizing memorable catchphrases to influence public perception of the 1972 presidential campaign. Nixon emphasizes the importance of framing the media's coverage as "yellow journalism" to discredit critical reporting, particularly from the Washington Post. The President explicitly tasks Ziegler with delegating the execution of this strategy to others rather than handling it personally.

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The one point that I have mentioned earlier that I told others to think about is things aren't really sticking in people's minds unless you put a phrase in it that they are familiar with.
That's why I'm on the yellow journalism news card that is the
I don't know.
You said it all.
I have the opportunity to do so.
But I want somebody else to do so.
I think we're pretty close to the point today.

On October 26, 1972, President Richard M. Nixon and Ronald L. Ziegler met in the Oval Office of the White House from 9:21 am to 9:22 am. The Oval Office taping system captured this recording, which is known as Conversation 807-006 of the White House Tapes.

Conversation No. 807-6

Date: October 26, 1972
Time: 9:21 am - 9:22 am
Location: Oval Office

The President met with Ronald L. Ziegler.

         Press statement on campaign practices
             -Catch phrases
                  -Effect on people
                  -Yellow journalism
                      -Press coverage of 1972 campaign
                           -Washington Post
                      -Opportunity for use

Ziegler left at 9:22 am.
  • 807-003 9:05 AM · 4 min — President Richard M. Nixon, Mark I. Goode, Winton M. ("Red") Blount, Jr., William E. Timmons, Fritz Roland, White House photographer, and J. Caleb Boggs met in the Oval Office of the White House from 9:05 am to 9:16 am.
  • 807-004 9:16 AM · 12 sec — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 9:16 am and 9:21 am.
  • 807-005 9:16 AM · 52 sec — President Richard M. Nixon and H. R. ("Bob") Haldeman met in the Oval Office of the White House at an unknown time between 9:16 am and 9:21 am.
  • 807-007 9:22 AM · 32 min — President Richard M. Nixon, Henry A. Kissinger, Stephen B. Bull, and Ronald L. Ziegler met in the Oval Office of the White House from 9:22 am to 9:54 am.
  • 807-008 9:54 AM · 14 sec — President Richard M. Nixon and Manolo Sanchez met in the Oval Office of the White House at an unknown time between 9:54 am and 9:57 am.
  • 375-003 9:57 AM · 53 sec — President Richard M. Nixon and Henry A. Kissinger met in the President's office in the Old Executive Office Building at an unknown time between 9:57 am and 10:01 am.
  • 375-004 9:57 AM · 7 sec — President Richard M. Nixon and H. R. ("Bob") Haldeman met in the President's office in the Old Executive Office Building at an unknown time between 9:57 am and 10:01 am.
  • 807-009 9:57 AM · 2 min — United States Secret Service agents and unknown person(s) met in the Oval Office of the White House on an unknown date, sometime between 9:57 am on October 26, 1972 and 11:08 am on October 27, 1972.

Conversation 807-006, October 26, 1972. White House Tapes, Richard Nixon Presidential Library and Museum, National Archives. Audio and AI transcript via Easy Nixon, https://www.easynixon.org/tapes/807-006 (accessed October 9, 2026).