{"conversationCode":"807-006","tapeNumber":807,"conversationNumber":6,"identifier":"37-wht-conversation-807-006","startDateTime":"1972-10-26T13:21:00.000Z","endDateTime":"1972-10-26T13:22:00.000Z","startDate":"26-Oct-1972","startTime":"9:21 AM","endDate":"26-Oct-1972","endTime":"9:22 AM","dateCertainty":"certain","timeCertainty":"certain","participants":"Nixon, Richard M. (President); Ziegler, Ronald L.;","description":"On October 26, 1972, President Richard M. Nixon and Ronald L. Ziegler met in the Oval Office of the White House from 9:21 am to 9:22 am. The Oval Office taping system captured this recording, which is known as Conversation 807-006 of the White House Tapes.","locationCode":"OVAL","recordingDevice":"Oval Office","latitudeEstimated":38.8974,"longitudeEstimated":-77.0374,"chronCode":4,"chronRelease":"Fourth Chronological Release","chronReleaseDate":"10-Dec-2003","aogpRelease":"Abuse of Governmental Power Release","aogpSegment":"Segment 0","lastModified":"2015-07-27T17:04:10.235Z","findingAid":"Conversation No. 807-6\n\nDate: October 26, 1972\nTime: 9:21 am - 9:22 am\nLocation: Oval Office\n\nThe President met with Ronald L. Ziegler.\n\n         Press statement on campaign practices\n             -Catch phrases\n                  -Effect on people\n                  -Yellow journalism\n                      -Press coverage of 1972 campaign\n                           -Washington Post\n                      -Opportunity for use\n\nZiegler left at 9:22 am.","filename":["807-006.mp3"],"tapeStart":"","tapeEnd":"","participantsList":["Nixon, Richard M. (President)","Ziegler, Ronald L."],"prevCode":"807-005","nextCode":"807-007","transcript":[{"start":4.37,"end":26.49,"text":"The one point that I have mentioned earlier that I told others to think about is things aren't really sticking in people's minds unless you put a phrase in it that they are familiar with."},{"start":26.55,"end":33.35,"text":"That's why I'm on the yellow journalism news card that is the"},{"start":39.33,"end":41.49,"text":"I don't know."},{"start":41.57,"end":44.15,"text":"You said it all."},{"start":46.63,"end":56.64,"text":"I have the opportunity to do so."},{"start":56.72,"end":61.64,"text":"But I want somebody else to do so."},{"start":72.87,"end":74.8,"text":"I think we're pretty close to the point today."}],"aiSummary":{"text":"President Nixon and Press Secretary Ronald L. Ziegler discuss the necessity of utilizing memorable catchphrases to influence public perception of the 1972 presidential campaign. Nixon emphasizes the importance of framing the media's coverage as \"yellow journalism\" to discredit critical reporting, particularly from the Washington Post. The President explicitly tasks Ziegler with delegating the execution of this strategy to others rather than handling it personally.","topics":["1972 presidential campaign","Ronald Ziegler","Yellow journalism","Media strategy","Washington Post","Political messaging"],"generatedAt":"2026-04-08T00:12:18.061Z"},"topicSlugs":["1972-presidential-campaign","ronald-ziegler","yellow-journalism","media-strategy","washington-post","political-messaging"],"audioDurationSec":82,"audioFiles":[{"file":"807-006.mp3","bytes":1960436,"durationSec":81.63,"bitrate":192136,"missing":false}],"audioIsShared":false,"audioProbedAt":"2026-09-18T02:19:58.477Z","findingAidSource":"nixonlibrary.gov subject log (2024-05), reslice-v2","findingAidUpdatedAt":"2026-09-18T08:44:36.938Z","audio":["https://nixon.nyc3.digitaloceanspaces.com/audio/807-006.mp3"],"url":"https://www.easynixon.org/tapes/807-006","nixonLibraryUrl":"https://www.nixonlibrary.gov/white-house-tapes/807/conversation-807-006","license":"Public domain (U.S. Government work). AI-generated fields (transcript, aiSummary) are provided as-is without warranty."}