Nixon White House Tapes › Tape 788 › Conversation 788-012
Nixon, SerVass & White House photographer on Indiana politics
Friday, September 29, 1972 · 3:32 PM–3:58 PM ET · Oval Office · 21 min
AI Summary
President Nixon met with Beurt and Cory SerVaas to discuss Indiana politics, the future of the Saturday Evening Post, and a proposed employment policy. The SerVaases suggested utilizing the draft board system to classify and place the handicapped and hard-core unemployed into the labor force. Additionally, they reviewed the challenges of securing advertising support for the Post, which the SerVaases argued was hindered by a liberal bias within major advertising agencies.
- Indiana politics
- Saturday Evening Post
- Employment policy
- Draft boards
- Advertising industry
- Disability advocacy
Audio
Transcript (AI-generated)
This transcript was generated automatically by AI (WhisperX) and has not been reviewed for accuracy. Names and numbers are often wrong; speakers are not identified. Do not cite it as authoritative — verify against the audio and the finding aid.
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NARA Description
On September 29, 1972, President Richard M. Nixon, Beurt SerVass, Cory SerVass, and White House photographer met in the Oval Office of the White House from 3:32 pm to 3:58 pm. The Oval Office taping system captured this recording, which is known as Conversation 788-012 of the White House Tapes.
Nixon Library Finding Aid
Conversation No. 788-12
Date: September 29, 1972
Time: 3:32 pm and 3:58 pm
Location: Oval Office
The President met with Beurt and Cory SerVaas.
[The White House photographer was present at the beginning of the meeting.]
Introductions
Presentation of Saturday Evening Post to the President
-Articles by Presidents
-Franklin D. Roosevelt's article on Vice Presidents
-[John] Calvin Coolidge
-Oliver F. (“Ollie”) Atkins's photographs
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w001]
[Duration: 1m 25s]
Indiana politics
-Beurt SerVaas
-Indiana
-State treasurer
-Richard G. Lugar
-Campaign for the President
-Philadelphia, Dayton, Syracuse, Rochester, Kansas City, Cincinnati
-Speeches
-Press reaction
-Revenue sharing
-Indianapolis government
-Beurt SerVaas
-Majority Leader
-Consolidation of city and county
-Urban government
-Richard G. Lugar
-Mayor
*****************************************************************
Saturday Evening Post
-Indianapolis
-Curtiss Publishing
-Offices
Steel business owned by SerVaas
-Steel plants
-Jennings County
-The President's previous visit
-Forging plants
-Automobile parts
-Hospital building
-North Vernon, Indiana
-Richmond, Indiana
-Columbus, Indiana
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w002]
[Duration: 4m 8s]
Indiana politics
-Richard G. Lugar
-Potential Senate or Governor candidacy
-The President’s opinion
-Birch E. Bayh, Jr.
-The President’s opinion
-Vance Hartke
-Richard Roundebush
-Chances in 1974 Senate race
-Reflection as Mayor
-City–county consolidation
-Black vote
-Percentage
-Conservatives and liberals
-Indianapolis as an example
-Republican Party internal conflict
-Richard G. Lugar
-Support of the President for future campaign
-Pledge
-Role of Deputy Mayor
-Role of City Council
******************************************************************
Plans for speech for the President on unemployment
-Beurt SerVass's previous position as speechwriter
-American Legion
-National Commanders
-Foreign affairs
-Unemployment problem
-Policy speech
-Utilization of draft boards
-Classification
-Handicap status
-Less than minimum wages
-Patrick J. Buchanan
-John D. Ehrlichman
-Domestic Council
-Draft of speech
-Sickle cell anemia
-Cerebral palsy
-Mental capabilities
-Cory SerVass's previous position
-Physician
-Work with handicapped
-Industry
-Sickle cell anemia
-Cerebral palsy
-Epilepsy
-Labor Department
-The President's previous speech
-Reorganization of Cabinet
-Importance of employment
-Need for union support
-Sickle cell anemia
-Blacks
-Classification of hardcore unemployed
-Identification of handicapped
-Draft board
-Humanitarian appeal
-Welfare opposition
-Handicapped
-Desire to work
Saturday Evening Post
-Plans
-Look magazine
-Bimonthly issue
-Circulation
-Holiday magazine
-Previous problems
-Losses
-Founder
-Benjamin Franklin
-Suspensions of circulation
-Subscription costs compared to newsstand costs
-Postage rates
-Madison Avenue advertising agencies
-Support
-Political orientation
-Kenneth Wilson
-Holiday Inn
-J. Walter Thompson Company
-E.I. Lilly Company
-Gene Beasly
-Unknown advertising agency
-Saturday Evening Post advertising
-Recommended advertising policy
-Meeting with H.R. Haldeman
-J. Walter Thompson Company
-J. Walter Thompson Company
-Wilson
-Holiday Inn
-William F. (“Billy”) Graham
-Kodak
-Media buyers
-Washington Star editorial
-Jack Anderson
-Lewis F. Powell, Jr.
-Press bias
-Advertising agencies' effect on television
-National Review
-General Motors advertising in Saturday Evening Post
-Saturday Evening Post exposure of the President's policy
-Compared to Reader’s Digest and news magazines
Haldeman's schedule
Ehrlichman's schedule
Presentation of Presidential gifts
-Cuff links
-Pin
-Golf balls
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w003]
[Duration: 30s]
Richard G. Lugar
-Political future
-The President’s support
Beurt SerVaas
-Potential to inherit Richard G. Lugar’s job
*****************************************************************
Beurt and Cory SerVaas left at 3:58 pm.Also recorded on September 29, 1972
- 354-001 2:04 PM · 15 sec — President Richard M. Nixon and Manolo Sanchez met in the President's office in the Old Executive Office Building at an unknown time between 2:04 pm and 3:05 pm.
- 354-002 2:04 PM · 12 sec — President Richard M. Nixon and unknown person(s) met in the President's office in the Old Executive Office Building at an unknown time between 2:04 pm and 3:05 pm.
- 354-003 2:04 PM · 12 sec — President Richard M. Nixon and unknown person(s) met in the President's office in the Old Executive Office Building at an unknown time between 2:04 pm and 3:05 pm.
- 788-022 3:05 PM · 26 sec — United States Secret Service agents and unknown person(s) met in the Oval Office of the White House at an unknown time between 3:05 pm and 3:16 pm.
- 788-011 3:16 PM · 15 min — President Richard M. Nixon, Henry A. Kissinger, and unknown person(s) met in the Oval Office of the White House from 3:16 pm to 3:30 pm.
- 788-013 3:58 PM · 13 sec — President Richard M. Nixon and Stephen B. Bull met in the Oval Office of the White House at an unknown time between 3:58 pm and 4:04 pm.
- 788-014 3:58 PM · 42 sec — President Richard M. Nixon and Alexander P. Butterfield met in the Oval Office of the White House at an unknown time between 3:58 pm and 4:04 pm.
- 788-015 4:04 PM · 1 hr 11 min — President Richard M. Nixon, Sir Alexander F. Douglas-Home, Henry A. Kissinger, Stephen B. Bull, and Manolo Sanchez met in the Oval Office of the White House from 4:04 pm to 5:15 pm.
Cite this conversation
Conversation 788-012, September 29, 1972. White House Tapes, Richard Nixon Presidential Library and Museum, National Archives. Audio and AI transcript via Easy Nixon, https://www.easynixon.org/tapes/788-012 (accessed October 12, 2026).