On September 29, 1972, President Richard M. Nixon, Beurt SerVass, Cory SerVass, and White House photographer met in the Oval Office of the White House from 3:32 pm to 3:58 pm. The Oval Office taping system captured this recording, which is known as Conversation 788-012 of the White House Tapes.
Nixon Library Finding AidConversation No. 788-12
Date: September 29, 1972
Time: 3:32 pm and 3:58 pm
Location: Oval Office
The President met with Beurt and Cory SerVaas.
(rev. Nov-03)
[The White House photographer was present at the beginning of the meeting.]
Introductions
Presentation of Saturday Evening Post to the President
-Articles by Presidents
-Franklin D. Roosevelt's article on Vice Presidents
-[John] Calvin Coolidge
-Oliver F. (“Ollie”) Atkins's photographs
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w001]
[Duration: 1m 25s]
Indiana politics
-Beurt SerVaas
-Indiana
-State treasurer
-Richard G. Lugar
-Campaign for the President
-Philadelphia, Dayton, Syracuse, Rochester, Kansas City, Cincinnati
-Speeches
-Press reaction
-Revenue sharing
-Indianapolis government
-Beurt SerVaas
-Majority Leader
-Consolidation of city and county
-Urban government
-Richard G. Lugar
-Mayor
*****************************************************************
Saturday Evening Post
(rev. Nov-03)
-Indianapolis
-Curtiss Publishing
-Offices
Steel business owned by SerVaas
-Steel plants
-Jennings County
-The President's previous visit
-Forging plants
-Automobile parts
-Hospital building
-North Vernon, Indiana
-Richmond, Indiana
-Columbus, Indiana
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w002]
[Duration: 4m 8s]
Indiana politics
-Richard G. Lugar
-Potential Senate or Governor candidacy
-The President’s opinion
-Birch E. Bayh, Jr.
-The President’s opinion
-Vance Hartke
-Richard Roundebush
-Chances in 1974 Senate race
-Reflection as Mayor
-City–county consolidation
-Black vote
-Percentage
-Conservatives and liberals
-Indianapolis as an example
-Republican Party internal conflict
-Richard G. Lugar
-Support of the President for future campaign
(rev. Nov-03)
-Pledge
-Role of Deputy Mayor
-Role of City Council
******************************************************************
Plans for speech for the President on unemployment
-Beurt SerVass's previous position as speechwriter
-American Legion
-National Commanders
-Foreign affairs
-Unemployment problem
-Policy speech
-Utilization of draft boards
-Classification
-Handicap status
-Less than minimum wages
-Patrick J. Buchanan
-John D. Ehrlichman
-Domestic Council
-Draft of speech
-Sickle cell anemia
-Cerebral palsy
-Mental capabilities
-Cory SerVass's previous position
-Physician
-Work with handicapped
-Industry
-Sickle cell anemia
-Cerebral palsy
-Epilepsy
-Labor Department
-The President's previous speech
-Reorganization of Cabinet
-Importance of employment
-Need for union support
-Sickle cell anemia
-Blacks
-Classification of hardcore unemployed
-Identification of handicapped
-Draft board
(rev. Nov-03)
-Humanitarian appeal
-Welfare opposition
-Handicapped
-Desire to work
Saturday Evening Post
-Plans
-Look magazine
-Bimonthly issue
-Circulation
-Holiday magazine
-Previous problems
-Losses
-Founder
-Benjamin Franklin
-Suspensions of circulation
-Subscription costs compared to newsstand costs
-Postage rates
-Madison Avenue advertising agencies
-Support
-Political orientation
-Kenneth Wilson
-Holiday Inn
-J. Walter Thompson Company
-E.I. Lilly Company
-Gene Beasly
-Unknown advertising agency
-Saturday Evening Post advertising
-Recommended advertising policy
-Meeting with H.R. Haldeman
-J. Walter Thompson Company
-J. Walter Thompson Company
-Wilson
-Holiday Inn
-William F. (“Billy”) Graham
-Kodak
-Media buyers
-Washington Star editorial
-Jack Anderson
-Lewis F. Powell, Jr.
-Press bias
-Advertising agencies' effect on television
(rev. Nov-03)
-National Review
-General Motors advertising in Saturday Evening Post
-Saturday Evening Post exposure of the President's policy
-Compared to Reader’s Digest and news magazines
Haldeman's schedule
Ehrlichman's schedule
Presentation of Presidential gifts
-Cuff links
-Pin
-Golf balls
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w003]
[Duration: 30s]
Richard G. Lugar
-Political future
-The President’s support
Beurt SerVaas
-Potential to inherit Richard G. Lugar’s job
*****************************************************************
Beurt and Cory SerVaas left at 3:58 pm.This transcript was generated automatically by AI and has not been reviewed for accuracy. Do not cite this transcript as authoritative. Consult the Finding Aid above for verified information.