President Nixon met with Beurt and Cory SerVaas to discuss Indiana politics, the future of the Saturday Evening Post, and a proposed employment policy. The SerVaases suggested utilizing the draft board system to classify and place the handicapped and hard-core unemployed into the labor force. Additionally, they reviewed the challenges of securing advertising support for the Post, which the SerVaases argued was hindered by a liberal bias within major advertising agencies.
On September 29, 1972, President Richard M. Nixon, Beurt SerVass, Cory SerVass, and White House photographer met in the Oval Office of the White House from 3:32 pm to 3:58 pm. The Oval Office taping system captured this recording, which is known as Conversation 788-012 of the White House Tapes.
Nixon Library Finding AidConversation No. 788-12
Date: September 29, 1972
Time: 3:32 pm and 3:58 pm
Location: Oval Office
The President met with Beurt and Cory SerVaas.
(rev. Nov-03)
[The White House photographer was present at the beginning of the meeting.]
Introductions
Presentation of Saturday Evening Post to the President
-Articles by Presidents
-Franklin D. Roosevelt's article on Vice Presidents
-[John] Calvin Coolidge
-Oliver F. (“Ollie”) Atkins's photographs
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w001]
[Duration: 1m 25s]
Indiana politics
-Beurt SerVaas
-Indiana
-State treasurer
-Richard G. Lugar
-Campaign for the President
-Philadelphia, Dayton, Syracuse, Rochester, Kansas City, Cincinnati
-Speeches
-Press reaction
-Revenue sharing
-Indianapolis government
-Beurt SerVaas
-Majority Leader
-Consolidation of city and county
-Urban government
-Richard G. Lugar
-Mayor
*****************************************************************
Saturday Evening Post
(rev. Nov-03)
-Indianapolis
-Curtiss Publishing
-Offices
Steel business owned by SerVaas
-Steel plants
-Jennings County
-The President's previous visit
-Forging plants
-Automobile parts
-Hospital building
-North Vernon, Indiana
-Richmond, Indiana
-Columbus, Indiana
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w002]
[Duration: 4m 8s]
Indiana politics
-Richard G. Lugar
-Potential Senate or Governor candidacy
-The President’s opinion
-Birch E. Bayh, Jr.
-The President’s opinion
-Vance Hartke
-Richard Roundebush
-Chances in 1974 Senate race
-Reflection as Mayor
-City–county consolidation
-Black vote
-Percentage
-Conservatives and liberals
-Indianapolis as an example
-Republican Party internal conflict
-Richard G. Lugar
-Support of the President for future campaign
(rev. Nov-03)
-Pledge
-Role of Deputy Mayor
-Role of City Council
******************************************************************
Plans for speech for the President on unemployment
-Beurt SerVass's previous position as speechwriter
-American Legion
-National Commanders
-Foreign affairs
-Unemployment problem
-Policy speech
-Utilization of draft boards
-Classification
-Handicap status
-Less than minimum wages
-Patrick J. Buchanan
-John D. Ehrlichman
-Domestic Council
-Draft of speech
-Sickle cell anemia
-Cerebral palsy
-Mental capabilities
-Cory SerVass's previous position
-Physician
-Work with handicapped
-Industry
-Sickle cell anemia
-Cerebral palsy
-Epilepsy
-Labor Department
-The President's previous speech
-Reorganization of Cabinet
-Importance of employment
-Need for union support
-Sickle cell anemia
-Blacks
-Classification of hardcore unemployed
-Identification of handicapped
-Draft board
(rev. Nov-03)
-Humanitarian appeal
-Welfare opposition
-Handicapped
-Desire to work
Saturday Evening Post
-Plans
-Look magazine
-Bimonthly issue
-Circulation
-Holiday magazine
-Previous problems
-Losses
-Founder
-Benjamin Franklin
-Suspensions of circulation
-Subscription costs compared to newsstand costs
-Postage rates
-Madison Avenue advertising agencies
-Support
-Political orientation
-Kenneth Wilson
-Holiday Inn
-J. Walter Thompson Company
-E.I. Lilly Company
-Gene Beasly
-Unknown advertising agency
-Saturday Evening Post advertising
-Recommended advertising policy
-Meeting with H.R. Haldeman
-J. Walter Thompson Company
-J. Walter Thompson Company
-Wilson
-Holiday Inn
-William F. (“Billy”) Graham
-Kodak
-Media buyers
-Washington Star editorial
-Jack Anderson
-Lewis F. Powell, Jr.
-Press bias
-Advertising agencies' effect on television
(rev. Nov-03)
-National Review
-General Motors advertising in Saturday Evening Post
-Saturday Evening Post exposure of the President's policy
-Compared to Reader’s Digest and news magazines
Haldeman's schedule
Ehrlichman's schedule
Presentation of Presidential gifts
-Cuff links
-Pin
-Golf balls
*****************************************************************
[Previous PRMPA Personal Returnable (G) withdrawal reviewed under deed of gift 08/02/2019.
Segment cleared for release.]
[Personal Returnable]
[788-012-w003]
[Duration: 30s]
Richard G. Lugar
-Political future
-The President’s support
Beurt SerVaas
-Potential to inherit Richard G. Lugar’s job
*****************************************************************
Beurt and Cory SerVaas left at 3:58 pm.This transcript was generated automatically by AI and has not been reviewed for accuracy. Do not cite this transcript as authoritative. Consult the Finding Aid above for verified information.